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DTC Advertising
Tag: DTC Advertising
Is Online Pharma Promotion ROI Scalable?
Pharma Guy
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October 17, 2012
4
Rich Meyer: We Don’t Need No Stinkin’ Fair Balance! The One-Click...
Pharma Guy
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October 15, 2012
0
Did Pharma Online Ad Spending Increase 50% in First Half of...
Pharma Guy
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October 12, 2012
3
Lilly Overtakes Pfizer as Biggest DTC Advertising Spender!
Pharma Guy
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August 15, 2012
0
“The Crowd is My Only Drug,” Says GSK Olympics Anti-Doping DTC...
Pharma Guy
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July 16, 2012
0
JNJ Attempts YouTube Humor to Promote a DTC Advertising Goal
Pharma Guy
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July 16, 2012
4
Drug Ads & Coupons: Who’s the Decider? The Patient, the Physician,...
Pharma Guy
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June 27, 2012
1
AZ Posts “Reminder Drug Ad” to Its Corporate Blog
Pharma Guy
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May 29, 2012
2
Shire Seeks to Maintain YouTube “Loophole” in FDA’s Draft Guidelines for...
Pharma Guy
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May 23, 2012
3
Sanofi Says Proposed FDA DTC Guidelines Would Effectively Kill TV Drug...
Pharma Guy
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May 22, 2012
0
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