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DTC Advertising
Tag: DTC Advertising
An Anti-DTC Crossword Puzzle: What’s Next?
Pharma Guy
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February 15, 2013
0
Drop TV Ads, Says John LaMattina, Former Pfizer President of R&D
Pharma Guy
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January 19, 2013
1
Bad Pharma: A Cherry Picked NON Evidence-based Critique of Pharma Marketing?
Pharma Guy
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January 14, 2013
13
“Spend Less Money on Sales & Marketing,” Says Novartis Chief Joseph...
Pharma Guy
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January 2, 2013
2
Some Interesting Pharma Predictions for 2013
Pharma Guy
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December 31, 2012
0
Decline in Online Drug Advertising Leads to 14% Downsizing at WebMD
Pharma Guy
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December 11, 2012
0
If Negative Political Ads Work, Would “Negative” Pharma Ads Also Work?
Pharma Guy
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November 16, 2012
0
Rodale’s Study Cites My Estimate Regarding DTC Ad Spending; I’m Flattered,...
Pharma Guy
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November 2, 2012
1
Is Online Pharma Promotion ROI Scalable?
Pharma Guy
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October 17, 2012
4
Rich Meyer: We Don’t Need No Stinkin’ Fair Balance! The One-Click...
Pharma Guy
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October 15, 2012
0
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