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Tag: DTC Advertising
PhRMA Demands that FDA “Cabin” Its Discretion to Regulate DTC Ads
Pharma Guy
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May 21, 2012
2
As Pharma Spends More on Digital, External Digital Agencies Receive Poor...
Pharma Guy
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April 25, 2012
1
Janssen Uses Digital Storytelling, Animation to “Bring Prescription Medicine Labeling to...
Pharma Guy
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April 24, 2012
2
Lipitor Holds Key to DTC Ad Spending in 2012
Pharma Guy
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April 15, 2012
0
A Cautionary Tale for Anyone Expecting FDA Social Media Guidelines Any...
Pharma Guy
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April 4, 2012
1
Pharma DTC TV Advertising Is a Joke. Seriously.
Pharma Guy
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April 3, 2012
1
Medical Device Marketing Don’t Need No Stinkin’ ROI!
Pharma Guy
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March 31, 2012
0
A Loophole (?) in New FDA Guidance on Pre-Dissemination Review...
Pharma Guy
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March 12, 2012
4
Charlie Kimball – Novo’s Branded Spokesperson – Makes Expensive TV DTC...
Pharma Guy
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March 7, 2012
0
Reminder Ads OK in EU But Not in US. Huh?
Pharma Guy
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March 2, 2012
0
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