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DTC Advertising
Tag: DTC Advertising
Rethinking the Value of DTC Advertising
Pharma Guy
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August 14, 2008
1
FDA Intern Learns All About the “Affect Misattribution Procedure”
Pharma Guy
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August 6, 2008
0
Praise for Lyrica Ad: Is This a Joke?
Pharma Guy
-
July 29, 2008
3
Lyrica Lightens Up, DTCwise
Pharma Guy
-
July 24, 2008
3
Pharma DTC Ads Portray Women as Weak and Battered Victims
Pharma Guy
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July 21, 2008
1
Pharma Marketers Sometimes View Patients Merely as Symptoms to be Treated
Pharma Guy
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July 11, 2008
1
40over40: Lilly’s DTC ED Awareness Campaign in the UK
Pharma Guy
-
July 1, 2008
3
Marketing Mix of Leading Pharma Advertisers
Pharma Guy
-
June 30, 2008
2
Bad News About “Good” Cholesterol Adds to Need for DTC Education
Pharma Guy
-
June 4, 2008
3
Professional Advertising Doing Well. DTC? Not So Much!
Pharma Guy
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May 23, 2008
1
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