Lilly Archives - Pharma Marketing Network

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Physicians reviewing healthcare campaign concepts and clinical marketing materials during a collaborative discussion

What Happens When Doctors—Not Marketers—Pick the Best Pharma Campaign?

Donna Pacheco - October 1, 2026

Male Lifestyle Drug Marketers Think FDA’s Proposed Study on Spousal DTC...

Pharma Guy - June 1, 2015

What the “Flappy Bird” Story Can Teach Pharma Game Developers

Pharma Guy - February 12, 2014

Another BI “Educational” Game That I Don’t Get — Literally!

Pharma Guy - May 28, 2013

“Gamification” (eg, Syrum) is Just Another Way for Pharma to Mine...

Pharma Guy - September 27, 2012

I Give Lilly’s Glucagon Injection Branded Mobile App an A+ But...

Pharma Guy - September 5, 2012

Lilly Overtakes Pfizer as Biggest DTC Advertising Spender!

Pharma Guy - August 15, 2012

New Pharma Business Model: Prizes, Not Patents, for Innovative Drugs

Pharma Guy - August 13, 2012

War on Counterfeit/Illegal Drugs Hobbled by Same Demons as Real War

Pharma Guy - July 27, 2012

OMG, LCOI! Open Source Pharma: Creative Commons Coming To Pharma

Pharma Guy - July 18, 2012

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