FDA Cites TV Ads for “Compelling” “Attention-Grabbing” Distractions That Undermine Communication of Risks
According to an untitled letter FDA recently sent to Sanofi, all the fast-paced "grooving" going on in the “Mr. Groove” TV ad (here) for...
Drugs for Older Americans Rose an Average of 15.5% in 2015 According to AARP...
Retail prices for brand name prescription drugs widely used by older Americans rose by an average of 15.5% in 2015—almost 130 times faster than...
Flowchart: How Pharma Can Handle Every Type of Comment on Social Media
With apologies to Health Care Social Media Blog.
Philippe Kirby (@PhilippeKirby), Pharma Customer Engagement Ecosystem designer & developer @ Merck & MSD, asked "Is this...
PinUp: Medical Affairs Whitepaper, 2016 Charts & Graphs, 21st Century Pharma Marketing, Rx for...
Welcome to the December 13, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
2016 Year in Review: Charts & Graphs
I heard on Twitter that no one wants to see your "Year in Review." @lucyboyen, for example, tweeted "I looked at my year in...
21st Century Cures for Pharmaceutical Marketing
In what Public Citizen described as an "Early Gift for the Pharmaceutical Industry" (see here), the Senate this week passed the 21st Century Cures...
2016 Sees a Slight Uptick in FDA’s Enforcement Actions
UPDATED 28 December 2016: On December 21, 2016, FDA issued two new Untitled letters for a total of 11 letters in 2016. Is FDA...
PinUp: GSK’s New Sales Model, DTC’s Lack of Creativity, What Would Make Reps Helpful?...
Welcome to the December 6, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
Can This Work for Pharma? The Continual Quest of Creative Advertisers
PM360 magazine is asking its readers find marketing campaigns and tactics used by consumer packaged goods, retail, and other industries to give pharma marketers...
Pharma on Instagram: How Top Drug Companies Use It Today & May Use It...
Instagram may become the social medium of choice for pharma marketers now that it has been purchased by Face-book and has added several new features that allow marketers to potentially thwart FDA regulations.
