Pharma on Facebook: A Glimpse Into What the Top Companies Are Doing There

This article provide a glimpse into what the top 10 drug companies are doing on Facebook.

Pharma Marketing News Vol. 16, Issue No. 1: January 2017

Welcome to Vol. 16, Issue No. 1 (January 2016) of Pharma Marketing News. This issue focuses on pharma corporate Facebook pages and pharma innovation initiatives.

Pharma Marketing News – Past Issues (2016)

Pharma Marketing News is periodic e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.

Pharmaguy’s Top Five 2017 New Year’s Resolutions for the Pharma Industry

As is my tradition – as well as the tradition for many other editors/pundits – it’s time for me to tell pharma what I’d...

FDA’s Last Licks for 2016: Issues SIX (6) Enforcement Letters in December, So Far!

Click on image for enlarged view. Just when you thought the FDA was finished issuing Warning and Untitled letters for 2016, it issued 2 more...

Images Tell the Story of Pharma in 2016

Yes, 2016 was a lousy year for many people and even for the drug industry, but for different reasons. I've already reviewed data from...

PinUp: Novo Nordisk on Pinterest, FDA’s Last Licks for 2016! Promise of Health Wearables,...

Welcome to the December 27, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

What’s Roche Doing on Pinterest?

What's Roche Doing on Pinterest?

What’s Boehringer Ingelheim Doing on Pinterest?

What's Boehringer Ingelheim Doing on Pinterest?

Top Pharma Companies on Pinterest

According to ad agency AbelsonTaylor (AT), Pinterest has "enormous potential for healthcare marketing. Healthcare marketers should be engaging the outstanding attributes of Pinterest in...