PinUp: New FDA Commissioner Plans “More Forceful” Steps to Stem Opioid Addiction Crisis, More…
Welcome to the May 26, 2017, issue of Pharma Industry News Update (aka PinUp). The FDA has a lot of hurdles to overcome in its effort to stem the current opioid addiction epidemic it helped to create.
PinUp: Califf and FDA Embrace Silicon Valley – Will It Bring Better mHealth Apps...
Welcome to the May 23, 2017, issue of Pharma Industry News Update (aka PinUp).
PinUp: Digital Disruption of Pharma Communications with Physicians, More…
Welcome to the May 19, 2017, issue of Pharma Industry News Update (aka PinUp). Many pharmaceutical companies are operating well-established business processes that are not optimized for the digital era.
PinUp: Physician Marketing vs. Education, Digital Transformation, Faith in Sales Reps, More…
Welcome to the May 16, 2017, issue of Pharma Industry News Update (aka PinUp). On the one hand, #pharmaceutical executives defend sales reps, but in the other hand tell you about the success of non-personal communications, especially with
PinUp: Big Pharma Struggles to Distance Itself from “Price Gouging” Small Pharma
Welcome to the May 12, 2017, issue of Pharma Industry News Update (aka PinUp). The drug industry is reeling from criticism about drug prices coming from all sides and especially from the president of the United States. First it tried public relations and CEO speaking tours. When that didn't work it took more drastic action.
PhRMA Gets Religion & Purges Low Hanging Fruit
PhRMA, the pharmaceutical industry's primary lobbying group, announced changes to its membership structure that purged 22 companies of their membership or associate membership status.
Now,...
PinUp: mHealth Apps “Unfit” for Cancer Survivors, Digital Pharma Transformation, Vertical Video Twitter Ads
Welcome to the May 9, 2017, issue of Pharma Industry News Update (aka PinUp).
The Benefits and Risks of Limiting Pharma Sales Rep Access to Physicians
Pharmaceutical sales representatives are faced with increasingly limited access to physicians as many academic medical centers and other healthcare centers adopt conflict of interest...
PinUp: Benefits and Risks of Limiting Pharma Sales Rep Access to Physicians
Welcome to the May 5, 2017, issue of Pharma Industry News Update (aka PinUp). Pharmaceutical sales representatives are faced with increasingly limited access to physicians as many academic medical centers and other healthcare centers adopt conflict of interest policies restricting detailing.
PinUp: Open Letter to Gottlieb, Adherence Challenges Infographic, Pharma Social Media Trends
Welcome to the May 2, 2017, issue of Pharma Industry News Update (aka PinUp).
