PinUp: Mylan Scams Medicaid, Retouched Double Chin, Longest Celebrity-Pharma Partnership, More…
Welcome to the October 4, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
Kybella Double Chin TV Ad: Are the BEFORE & AFTER Photos REALLY Unretouched as...
Perhpas you've seen the recent TV ad ("Ancestors") for Allergan's Kybella, a new drug approved for the treatment of double chins (read "Pfizer May...
PinUp: FDA Muzzles Journalists, Cancer Drug.com Sites Emphasize Positive, Prescribing Medical Mobile Apps, More…
Welcome to the September 27, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
Pharma Has Funded Hilary to Tune of Nearly $1 Million This Cycle, But Supports...
According to the latest data from the Federal Election Commission released on Monday, September 12, 2016 (here), Hilary Clinton has received more than $990,000...
PinUp: Pharma Heroes, Woodcock Reigns, Depressed Mobile App, Scary Ads, Chantix Black Box, More…
Welcome to the September 20, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
Do Drug Ads Need to Scare Consumers to Motivate Them?
I was quoted in an AdAge story (see embedded summary at the end of this post) about the recent spate of scary drug ads...
PinUp: Saunders’ Kool-Aid, Patient-Centric FDA, Chantix Woes, Hokey ii’s Promotion, More…
Welcome to the September 13, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
PinUp: Off-Label DTC – Will FDA Approve It? the Celebrity Endorsement Saturation Point, Apple...
Welcome to the September 6, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
FDA May Have No Choice But to Allow Direct-to-Consumer Off-Label Drug Promotion
In what's been described as a "surprise move" (here) the FDA recently published a notice that it will hold a 2-day public hearing this...
Are We at the Saturation Point Viz-a-Viz Celebrity Pharma Endorsements?
I read with interest today's email missive from Bob Ehrlich, Chairman of DTC Perspectives. He was talking about the "Dry Eye DTC Battle" between...
