New Media Privacy Issues & Online Health Marketing Survey
This survey asks YOUR opinion about the privacy issues raised in a brief filed with the FTC regarding the online marketing practices of pharmaceutical and other health-related companies.
Should Free Drug Samples Be Banned?
While the new PhRMA Code on Interactions with Healthcare Professionals bans free pens and lunches, it doesn't apply to samples. Should free drug samples also be banned? Take our survey and give us your opinion.
Use of Behavioral Targeting by Pharma Marketers Survey
This survey solicits your opinion on the appropriateness of using behavioral targeting techniques in online pharma marketing.
PinUp: Pharma Sis, FDA & Low Risk mHealth Apps, ADHD industrial complex, SnapChat v....
Welcome to the August 23, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
PinUp: Pharma Sis, FDA & Low Risk mHealth Apps, ADHD industrial complex, SnapChat v....
Welcome to the August 23, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
The Addyi Report Card: Crooked Valeant Fools FDA Again
Click on image for enlarged view or get PDF here.
"Fool me once, shame on you; fool me twice, shame on me," should be FDA's...
PinUp: Allergan takes on “Bra-Line Fat,” Oncologists v. Cancer DTC ads, Instagram Stories, More…
Welcome to the August 16, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
PinUp: Allergan takes on “Bra-Line Fat,” Oncologists v. Cancer DTC ads, Instagram Stories, More…
Welcome to the August 16, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
Now May Be the Time for Pharma to Get Serious About Instagram
Despite the fact that FDA recently cited Duchesnay for a violative Instagram Diclegis ad that featured celebrity Kim Kardashian (read "Kim Kardashian Instagram post...
Do Desperate Consumers Believe Cancer Drug DTC Ads?
In a recent NYT OpEd piece, Matt Jablow, whose wife died of lung cancer, called the TV ads for BMS's cancer drug Opdivo "utterly...
