Total CME Funding Drops, But Income from Pharma Increases
The AMA & many other physician groups are lobbying in support of a Senate bill to exempt drug and device makers from reporting the...
PinUp: Big Bump in TV DTC, PhRMA Puts Costs in Perspective, Bioelectronics Medicine, Marketing...
Welcome to the August 9, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
PinUp: ACA Breathes Life into Digital Health, Blurry Native Advertising, I’m NOT with Trump,...
Welcome to the August 2, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
PinUp: More…
Welcome to the August 2, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
Overcoming Hurdles to Effective Pharmaceutical Marketing
The pharmaceutical industry plays a crucial role in improving public health and well-being by developing and distributing innovative medications. However, for pharmaceutical companies to...
PinUp: AERs v PDUFA Fees, Novartis & the Patient Perspective, I’m with Trump, More…
Welcome to the July 26, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
FDA’s Dependence on User Fees & “Institutional Corruption” Blamed for Dramatic Increase in Drug...
An estimated 128,000 hospitalized patients die each year from Adverse Drug Reactions (ADRs. aka Adverse Events, AEs), which matches stroke as the 4th leading...
Novartis Respects the Patient Perspective and Pays for It Too! But Is It Absolutely...
On Patientpower.eu, David Palacios, Head of Global Patient Relations, and Sanja Njegic, Head of Patient Advocacy & Relations in Europe at Novartis, explain how...
Real Dog Patient Stories Send Sales of Sileo Rocketing!
"Data gives credibility, but stories provide truth," says Ash Rishi, Co-Founder and Managing Director of COUCH (read "Patient Storytelling Marketing").
Social media and patient stories...
Apple’s ResearchKit Mobile Apps Make Strides in Clinical Research, But Is iPhone User Demographics...
As reported in the trade media, GSK developed an iPhone app for use in "clinical research" (read "GSK Develops Rheumatoid Arthritis App for Clinical...
