PinUp: Apps for Clinical Trials, mHealth Apps Fail Usability Test, FB’s Disappearing Message App,...
Welcome to the July 19, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
Poof! FaceBook & SnapChat Offer Pharma Marketers Transient, Untraceable Messaging
Poof! FB & SnapChat Offer #pharma Marketers Transient, Untraceable Messaging
PinUp: Less Effective Than Advertised Vaccines, Manipulating Patents, Off-Label Orphans, More…
Welcome to the July 12, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
Everything You Wanted to Know About Vaccine Marketing, PR, Earned Media, Lobbying, and “Anti-Vaxxers”
Anti-HPV vaccines (e.g., Merck's Gardisil) are back in the news these days.
Last night, NBC Nightly News reported "Study Shows Alarming Rise in HPV-Related Cancers."...
PinUp: AZ Plans More Medical TweetChats, Are News Media Anti-Pharma? Another Diclegis Celebrity Post,...
Welcome to the July 5, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
Valeant Takes Advantage of Orlando Massacre to Promote Hair Removal Device to LGBTQ Community
Solta Medical (owned by Valeant, a company formerly run by a gaggle of gangsters! See here and here) launched a new hair-removal laser in...
PinUp: Marketers & Adherence, Big Orphan Drug Companies, Phony Ad Award, More…
Welcome to the June 28, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
Medication Adherence Won’t Get Better Unless Pharma Marketers Accept Some Blame
Adherence, as defined in the Pharma Marketing Glossary, is "Percent of doses of a drug taken as prescribed for entire period of study (compliance...
Digital, Not DTC Advertising, Is the Real Reason Why Patients are “Wasting the Time”...
Recently, the American Society of Health-System Pharmacists (ASHP) joined the physicians of the American Medical Association (AMA) in a call to ban ALL direct-to-consumer...
PinUp: J&J – Admired Lawbreaker, Free Lunch ROI, Breaking Through Pharma’s Glass Ceiling, More…
Welcome to the June 21, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
