Can This Work for Pharma? The Continual Quest of Creative Advertisers
PM360 magazine is asking its readers find marketing campaigns and tactics used by consumer packaged goods, retail, and other industries to give pharma marketers...
Pharma on Instagram: How Top Drug Companies Use It Today & May Use It...
Instagram may become the social medium of choice for pharma marketers now that it has been purchased by Face-book and has added several new features that allow marketers to potentially thwart FDA regulations.
Industry vs. FDA Regarding DTC Animation Study: Claims It’s Unnecessary & Unscientific
This article summarizes several comments submitted to the FDA in response to the agency's proposed study of animation in direct-to-consumer drug ads.
Patients with Chronic Conditions Are OK With Off-Label Drug Promotion: If FDA Allows It,...
This article summarizes the results of three surveys, which were presented at an FDA Part 15 hearing regarding 'Manufacturer Communications Regarding Unapproved Uses of Approved or Cleared Medical Products.'
Pharma Marketing News Vol. 15, Issue No. 5: December 2016
Welcome to Vol. 15, Issue No. 5 (December 2016) of Pharma Marketing News. This issue focuses on animation in DTC ads, off-label DCTC advertising, and pharma's use of Instagram.
FDA Compliant Diclegis Instagram Promo by (Good) Emily Maynard Johnson Can’t Compete with (Bad)...
About 22 weeks ago, Emily Maynard Johnson, who appeared on ABC's The Bachelor and The Bachelorette, posted the following Diclegis promotion to her Instagram...
PinUp: SM & Apps Soon Best for Marketing to Docs, IoT Opportunities, Trump v....
Welcome to the November 29, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
PinUp: Pfizer’s mBC Digital Disruption Challenge, Dark Web & Illegal Drugs, Wearable Security, More…
Welcome to the November 22, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
PinUp: FDA to Study Links, Where Docs Get Info, Path to Off-Label Promotion, More…
Welcome to the November 15, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
The Evolution of the Written Word in the Social Media Information Age
I started writing about the drug industry – specifically the commercial side of the industry – in 2002 with the publication of the first...
