More Free Pharma Lunches Served to Docs = More Prescriptions of the Sponsored Drug
Most physicians do not seem to know that "there is no such thing as a free lunch." Medscape's 2012 Ethics Report survey, for example,...
Are Women Execs Ready to Break Through the Drug Industry’s “Glass Ceiling?”
These are historic days for women. For the first time ever, a woman (Hillary Clinton) will be a major political party's nominee for president...
PinUp: Docs Dig Dinners, Can Pharma Apps Engage? Digital Density of Pharma Companies, More…
Welcome to the June 14, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
PinUp: Unleash the Potential of Mobile Health Apps, DTC Spending Reaching New Heights! Is...
Welcome to the June 7, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
The Impact of Pharma’s Consumer Advertising Spend on Patient-Physician Interactions
Click on image for an enlarged view.
According to Kantar Media:
"Consumer ad spending by drug makers in 2015 reached $6.09 billion ... after $5.12 billion...
The 3 D’s of Pharma Digital Marketing: Discover, Design, Deliver
This article is a review of the e-book entitled Pharma 3D: Rewriting the script for marketing in the digital age.
Estimating Pharma’s Digital Ad Spending: Elusive Data Wrapped in a Mystery Inside an Enigma
Trying to determine what portion of pharma's total marketing budget is devoted to digital and if that portion is increasing, is a daunting task.
Multi-Channel Cross-Cultural Marketing: Reaching U.S. Hispanics Via TV, Mobile, & Web
This article describes how Boehringer Ingelheim teamed up with with Univison in a ground-breaking campaign to drive awareness for Type 2 Diabetes through story-line integrations in the original production, Bajo el Mismo Cielo (Under the Same Sky).
Pharma Marketing News Vol. 15, Issue No. 3: June 2016
Welcome to Vol. 15, Issue No. 3 (June 2016) of Pharma Marketing News. This issue focuses on multi-cultural marketing, estimating pharma's digital advertising spend, and the 3 D's of pharma marketing.
PinUp: IoT infographic, Self-Quantification Research Study, Oncology’s Catch-22, Smelly Fish, More…
Welcome to the May 31, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
