AMA #AHealthierNation Tweet Chat: How to Get Physicians Involved in Development of Digital Tools
Yesterday, while trolling my Twitter streams for content, I happened upon #AHealthierNation chat sponsored by the American Medical Association (AMA). According to AMA's promo...
Is Martin Shkreli a Psychopath?
Martin Shkreli, CEO of Turing Pharmaceuticals, is a former hedge fund manager who has become the public face of the drug pricing controversy after...
The Value of Medical Content Channels According to HCPs vs Pharma Professionals
A study conducted from July – August 2015 by EPG Health Media, publisher of epgonline.org (a website for healthcare professionals) found some "significant gaps...
Relaxing Rules for Off-Label Prescribing: “Akin to Crying ‘Fire!’ in a Crowded Theater?”
In the Amarin court case, the court ruled that the company has the right, under the First Amendment, to promote information to health-care professionals...
Pharma Influence Over ePatients: Marketing Tactics That Worked for Physicians are Working for Patients,...
I attended ExL Pharma's ePatient Connections conference (#ePatCon on Twitter) in Philadelphia this past Thursday and met a few interesting people. Although some pundits...
The Bayer Healthcare Grants4Apps® Team Receives the 6th Annual Pharmaguy SoMobile Pioneer Award!
For immediate release:
Philadelphia, PA, October 29, 2015: Today, at the ePatient Connections conference, Pharmaguy presented the 6th Annual Pharmaguy™ SoMobile Pioneer Award to Bayer...
Journalists & Physicians Use Superlatives, Some Supplied by FDA – e.g., “Breakthrough” – to...
The use of superlatives to describe cancer drugs in news articles as “breakthrough,” “revolutionary,” “miracle” or in other grandiose terms was common even when...
Amgen Wants to Own Your Protected Health Information in Exchange for Copay Card
Amgen is the Rumpelstiltskin of the drug industry.
As reported by MedPage Today/CardioBrief, "Doctors, pharmacists, patients and others are now starting to learn that in...
Digital Savvy Women in Pharma, Do You Follow Shkreli? Selling Valeant Short, If Bullets...
'Welcome to Pharma Industry News Update (aka PinUp), which is published every two weeks as part of the Pharma Marketing News subscription service. PinUp presents selected content from previous issues of Pharma Marketing News as well as curated content of topical interest from a variety of other sources.
5 Reasons Why I Follow Martin Shkreli on Twitter
Martin Shkreli, CEO of Turing Pharmaceutical, has been called "the most hated man on the Internet" after he raised the price of a generic...
