Meme: “Yer talkin’ Pish,” Says Pfizer Chief Bean Counter Ian Read
In a Forbes interview, Pfizer's CEO (an accountant, born in Scotland no less) was quoted as saying to employees: “I’m not going to talk...
EU and UK Physician Payment Sunshine Coming – May Eclipse US Version
In June 2012, the “code on disclosure of transfers of value from pharmaceutical companies to healthcare professionals and healthcare organisations” was announced by the...
Mastering Mobile Health, Sanders vs. Califf, Social Networking Soars! FDA’s Opiate Approval Process
'Welcome to Pharma Industry News Update (aka PinUp), which is published every two weeks as part of the Pharma Marketing News subscription service. PinUp presents selected content from previous issues of Pharma Marketing News as well as curated content of topical interest from a variety of other sources.
@AZHelps Celebrates, But Does It Actually Help People?
I wasn't able to attend ExL's Digital Pharma East (DPE15) conference last week in Philly, so I assume no tough questions were asked. For...
Mastering Mobile Social Media to Improve Health Outcomes
I gave the following presentation at a Bayer Pharma's STEM4Health Master Class Meetup in Berlin on 23 September 2015. Mastering Mobile...
Americans’ Love/Hate Relationship with Pharma, J&J’s Lawbreaking Revealed, Hacking Wearables, EMR Cartoon
'Welcome to Pharma Industry News Update (aka PinUp), which is published every two weeks as part of the Pharma Marketing News subscription service. PinUp presents selected content from previous issues of Pharma Marketing News as well as curated content of topical interest from a variety of other sources.
mHealth Apps: Overwhelming Choice, Limited Proven Efficacy, Security Issues
According a new study just released by the IMS Institute for Healthcare Informatics, the number of mobile health applications (mHealth apps) available to consumers...
Some – Not All – Americans Hate Pharma More Than Ever, Says Gallup Poll
The story came to me via Google Alerts: "People in the US Hate Big Pharma, Study Finds." At first, my reaction was Duh! Nothing...
As J&J Focuses Less on Consumer Products and More on Medical Devices & Rx...
JNJ has always positioned itself as a "consumer" products company, but its main business is pharmaceutical drugs and medical devices. According to a...
Join Me at the STEM 4 Health Berlin Meetup on September 23
"It is a pleasure to have Pharmaguy, aka John Mack, visiting us in Berlin again!,"says Jesus del Valle Rosales, Head of Bayer's Grants4Apps Digital...
