Pharma Marketing Network

I've had my Apple Watch for about a week and I am beginning to grow attached to it (literally and figuratively). As I recently...

Attend any pharma marketing  conference these days and most likely you will hear these buzzwords: "storytelling" and "patient journey." For example, at iPharma 2015, Brandon...

PharmaGuy interviews Rob Dhoble, CEO, Adherent Health, about Mobile Health Library (MHL), which is a privacy-protected mobile app platform built for the unique education, service, and support needs of health-related customers, including patients, health professionals, caregivers, and consumers.

Back in December, 2014, I reported in Pharma Marketing News that the FDA was planning to study "Spousal Influence On Consumer Understanding Of And...

Rob Dhoble, CEO of Adherent Health, is interviewed about his company's Mobile Health Library (MHL) mHealth platform, which is built specifically for the education and support of patients and caregivers. MHL offers many features for creating cost-effective mobile apps for Rx brand adherence and outcomes support.

In this article, Maureen Winigrad and John Griffith, principals at Centric Infographics, present the latest access data for two infographics campaigns spoonsored by the Epilepsy Foundation and Lunbeck Pharmaceuticals.

This article discusses the intrusiveness of wearables et al and other issues of these technologies as they relate to healthcare outcomes and communications arena and whether pharma marketers should get on the bandwagon.

Welcome to Vol. 14, Issue No. 5 (JUNE 2015) of Pharma Marketing News. Creativity and new technology in the service of patient communications and healthcare outcomes are the themes of this issue.

It's rare for a pharmaceutical company to develop a mobile app that includes brand name drug information. So, when I learned that Boehringer recently...

On May 20, 2015, Rep. Billy Long (R-Mo.) introduced to the U.S. House of Representatives a bill (H.R. 2479) that would "direct the FDA...