Pharma Marketing Network

Cindie Dilley, Head of New Patient Value Focus at UCB, talks about UCB's State ScoreCards program, which won the 2016 eyeforpharma #efpphilly award for Most Valuable Patient Initiative.

Pharmaguy interviews Wendy Blackburn, Executive Vice President at In Touch Solutions. Wendy talks about her company's #ALLin campaign to document patient stories, how she became a digitally-savvy woman pharma 'pioneer,' and her views on how digital devices such as wearables will transform the pharmaceutical and healthcare industries.

Pharmaguy interviews Lisa Valtierra, Principal, Valtierra, Principal, Valtierra Consulting and former Associate Director of Cross Cultural Marketing at Boehringer Ingelheim. Lisa reveals how Boehringer Ingelheim engaged U.S. hispanics about diabetes in a culturally-relevant manner via TV, mobile, and the Web.

Pharmaguy interviews Arsalan Arif, Publisher of ENDPOINTS, about the benefits versus the drawbacks of content curation versus content marketing for pharmaceutical marketers in a social media world.

Pharmaguy interviews Richard Meyer, Chief Strategy Officer at Online Strategic Solutions, about his survey of over 3,000 TV viewers who reveal their opinions of direct-to-consumer (DTC) TV advertising.

Pharmaguy interviews R.J. Lewis, President and CEO of eHealthcare Solutions, about his new book

Pharmaguy interviews Jeff Greene, digital strategy lead at New Solutions Factory. Jeff discusses the the impact on pharma marketing to physicians and consumers of the recent Ashley Madison hack and gives some advice on how to mitigate the risks.

Pharmaguy interviews Len Starnes, a digital consultant, who critiques a #MICEproject report, which concluded that the pharmaceutical industry uses medical conference hashtags as unregulated 'backchannels' to exert an equal or greater amount of influence than healthcare providers.

PharmaGuy interviews Rebecca Canvin, Social Media Manager, and Rick Evans, Digital Strategist, at Ogilvy Healthworld about the

Pharmaguy interviews Casey Quinlan, Co-Founder at Patients for Clinical Research, journalist, author, ePatient and patient advocate, about Patients Included: A Charter for Conferences and how the pharmaceutical industry can help ensure more patients are able to attend and participate in patient-relevant healthcare conferences.