Pharma Marketing Network

Guest Tim Lewis, Director, Interactive|RM Strategy at Abelson Taylor, provides details about eve™, which is his company's sales force-focused detailing platform for the iPAD.

Guests Lee A. Aase, director of the Mayo Clinic Center for Social Media and Edward Bennett, Director, Web and Communications Technology at University of Maryland Medical Center, discuss the Social Media Health Network and the current Healthcare Employee Social Media Access Project & Survey.

Guest Oxana Kolosova, Managing Partner at iVrach.com, discusses the use of social media in Russia by physicians and how the pharmaceutical industry can work with online physician communities such as iVrach.com.

Discovering the Active Digital Health Consumer:DigiHealth Pulse Is Pharma...

Guests Thomas Krohn, Director, Clinical Open Innovation, Eli Lilly, Jerry Matczak, Community Manager for the Lilly Clinical Open Innovation Team, and Roland Andersson, Director for Accenture's Life Sciences R&D practice, discuss Lilly's Clinical Open Innovation project and the Transcelerate joint venture, both of which promote open source collaboration to speed development of new drugs.

Guests Peter Shaw, MD, President and Jessica Labita, MBA, Vice President, Client Services, at MD Mindset, discuss the overall impact of sales professionals and teams use of the iPad in calls with healthcare providers as measured by MD Mindset's proprietary iSFE Tracker methodology.

This podcast with Gideon Mantel, co-founder and CEO of Treato, discusses how a combination of deep healthcare domain expertise, advanced Natural Language Processing algorithms and

A conversation with Ben Chodor, CEO of Happitique, about his company's standards that it will be using to certify medical, health, and fitness apps under Happtique's App Certification Program.

A conversation with Bertalan Meskó, MD, founder and managing director of Webicina.com, Michael Spitz, SVP and Managing Director at Zemoga, and Silja Chouquet, owner and CEO of whydot GmbH, about a proposal by Dr. Meskó that urged pharmaceutical companies to appoint employees as Wikipedia 'spokespeople' who would perform all Wikipedia article edits on behalf of the company.

A conversation with Peter Derycz, President and CEO of Reprints Desk, about the challenges Pharmaceutical companies are facing for transitioning to an