Pharma Marketing Network

A conversation with Angel Gonzalez, Founder & CEO, Ideagoras, Veronica Botet, Global Manager, Digital and Social Media, GE Healthcare. The discussion focuses on the #GetFit initiative, a worldwide competition and social media campaign designed to raise public awareness about cancer prevention and to recognize competitors with external industry awards.

A conversation with Alexandra Fulford, Principal at Healthcare Management Consultants, Ltd and known as @Pharmaguapa on Twitter. We discuss the need for social media training of pharmaceutical senior managers.

A conversation with Adriane Fugh-Berman, MD, Associate professor at Georgetown University Medical Center and Director of PharmedOut. We discuss how the marketing of Androgel uses ghostwriting, celebrities, symptom quizzes, and numbers to convince men and physicians that 'low testosterone' (Low T) is a medical condition that should be treated.

A conversation with Bradley Merrill Thompson, Member of the Firm at Epstein Becker & Green and General Counsel to the mHealth Regulatory Coalition. We discuss prospects for FDA's final guidance on regulation of mobile medical apps (MMAs) and other regulatory issues that the mobile health community and FDA will need to face after publication of the 'final' guidelines.

A conversation with Dan Hickey, SVP of Products at Alliance Health, about Alliance Health's Safe Social API, which enables marketing partners in the pharmaceutical industry to build interactive pages within the company's network of condition-specific social health networks.

A conversation with Michaeline Daboul, CEO of MMIS, about her company's third annual survey of doctors and their knowledge of the Sunshine Law, which is part of Obamacare. The survey found that physicians are actually less informed than they were one year ago.

A discussion with Darshan Kulkarni, Principal Attorney at the Kulkarni Law Firm, about recent court cases involving pharma's right to speak to physicians about off-label uses of approved drugs.

A conversation with Bruce Braughton, Vice President, Insulin Franchise for Sanofi U.S., about the 'Diabetes Co-stars Casting Call' contest and the use of real patients and their stories in promotional documentaries.

Guest Mark Bard, co-founder of the Digital Health Coalition, discusses some of the key findings from the October 2012 member survey,

Guest Saidat Amirkhanova, former Digital Communications Director at sanofi-aventis, discusses the relationship EU pharmaceutical marketers and digital agencies from the perspective of someone with many years of experience on the inside of the industry and who is now working on the outside.