Can a $5 Million per Quarter DTC Ad Campaign Turn Around an 8% to...
File this under "When pigs with wings fly." Let's do the math.
It has been reported (here) that Dendreon's Provenge sales were off 8% in...
Over-Drugged Medicaid Children
As reported in the Wall Street Journal (here):
"Federal health officials have launched a probe into the use of antipsychotic drugs on children in the...
72% of Online Adults Use Social Media, But Only 18% Use Twitter: Implications for...
According to Pew Research Center's Internet & American Life Project, 72% of online adults use social networking sites, but only 18% use Twitter. See...
Spit for Research: Will Genentech’s Online Promotion Succeed?
According to @Genentech, the official Twitter account of Genentech, “The #DNA in spit from cancer survivors may help scientists better understand cancer.” That being...
Are African-Americans More Distrustful of Clinical Trials Than All Other Americans? Depends on How...
I read with interest the piece "A Matter Of Trust: Minorities Are Suspicious Of Clinical Trials" by Ed Silverman, author of Pharmalot blog. The...
Do Negative DTC Ads Improve a Drug’s Efficacy viz-a-viz the Competition? Another Lesson Pharma...
A study published in the Proceedings of the National Academy of Sciences (PNAS) -- of all places -- suggests that watching a direct-to-consumer (DTC)...
Pharma Marketers Should Hire the Directors of the Documentary Off Label to Do “Real...
Coming soon (August 8 or 9) to a theater that may be near you - if you live in Missoula, MT (or in a...
Pharma Marketing News Vol. 12, No. 6: 31 July 2013
Welcome to Volume 12, Issue #6 (31 June 2013) of Pharma Marketing News.
Redeemed “Sinners” as Pharma Spokespeople: Novo Nordisk’s Faith-Based Marketing
Part Novo's diabetes marketing strategy involves celebrities who usually do not register with 'hoity-toity' upper-income white folk. These include NASCAR racecar driver Charlie Kimball, southern belle celebrity chef Paula Deen, and recently ordained Pentecostal minister Joseph Ward Simmons, aka Rev. Run of the hip-hop group Run-D.M.C. 'Redeemed sinner' seems to be a pattern among Novo Nordisk's celebrity spokespeople.
The Comeback of CME without Pharma: More Physician Participants, More Revenue, But Less Pharma...
Although the pharmaceutical industry still contributes slightly over $1 billion to support healthcare professional continuing medical education (CME) via grants, advertising, and exhibits, total pharma support continues to decrease.
