Pharma Marketing News Vol. 13, No. 1: January 2014
Welcome to Volume 13, Issue #1 (January 2014) of Pharma Marketing News.
PBAfacts.com: No Laughing Matter
A couple of nights ago while watching TV, a strange ad appeared and caught my attention before I could fast forward.
The ad showed...
Pharmaguy’s Predictions for 2014
Last year at this time I made "Some Interesting Pharma Predictions for 2013". How well did I do? Well, although there is still one...
Where Have All the (Critical) Pharma Bloggers Gone, Long Time Passing?
Effective December 31, 2013, UBM Canon will cease producing the MedAdNews, Pharmalive, Pharmalot, eKnowledgeBase and R&D Directions brands (read the announcement here). Everyone in the...
Can Pharma Marketing and R&D Profitably Coexist?
John LaMattina over at Forbes blog (here) is very concerned about the drug industry's current reputation, which has sunk to new lows since George...
Pharma: The Year 2013 in Images
These are my favorite images that appeared in Pharma Marketing Blog posts made in 2013. It was a very interesting year, at least for...
Beware of Tweets Made by Hired Guns: Do You Have a Policy for That?
An ex-employee of Gedeon Richter, which is the largest biotechnology and pharmaceutical company based in Hungary, complained to the Prescription Medicines Code of Practice...
Should UnBranded Disease Awareness Ads Mention Treatment Risks?
False and misleading drug ads can harm consumers and the healthcare system. In order to limit the harm from false Rx drug advertising, FDA’s...
Being Too “Patient-Centric”: Spying on Patients on Social Media
I've written recently about the need for pharmaceutical companies to institute Customer Experience Centers of Excellence (here). This was in response to hearing about...
Does Pharma Really Need a 12-Step Program for Recovery of It’s Reputation? Or Will...
You've heard of the 12-Step Program of Alcohol Anonymous and you may have even heard of "The Twelve Steps of Pharma Social Marketers Anonymous"...
