“Selling That New-Man Feeling” – NYT Quotes Pharmaguy on Low-T Marketing
Occasionally, mainstream media reporters call me for my opinion on the marketing of drugs.
Several days ago I received a call from Nastasha Singer, a...
Pharma TV Ads Shouldn’t Drop the “F Bomb,” Says Expert. I Disagree.
My colleague Richard Meyer -- who is the author of World of DTC Marketing blog -- often gives his advice to pharma marketers about...
The Slippery Slope of Pharma Physician Phreebies
Most physicians do not seem to know that "there is no such thing as a free lunch." Medscape's 2012 Ethics Report survey, for example,...
Basic Science Plagued by Financial Conflicts of Interest, Says Adriane Fugh-Berman
We all know about the biases inherent in drug industry sponsored phase III clinical trials. Ben Goldacre, for example, cites evidence in his book...
Another PASI Calculator Mobile Medical App from Janssen: Simple, Sophisticated, But Short of a...
I just downloaded onto my iPad the "Psoriasis Severity Calculator" app, which is a PASI ("Psoriasis Area and Severity Index") calculator for use by...
The Pharma Glass Ceiling: Women Executives Tend to Be in Lower Paying Positions
Gold Group, a UK technical and professional recruitment consultancy, in conjunction with PharmiWeb.com published its first annual "Pharmaceutical Salary and Market Conditions Survey Report."...
LOL! How Much Did Pfizer Pay for @Pfizer? Merck for @Merck? Amgen for @Amgen?
Now that Twitter has had its IPO, pharma companies may get more serious about their Twitter accounts. And Twitter may be more amenable to...
J&J Is Now Top-Fined Company in the Pharma Criminal & Civil Settlement Planetary System:...
Johnson and Johnson (J&J) and its subsidiary companies Janssen Pharmaceuticals and Scios Inc. have agreed to pay more than $2.2 billion in fines for...
UCB’s Active Social Media Listening Approach: Better Communications, Better Patient Experiences, & Better Solutions
A conversation with Trish Nettleship, Director, Social Media & Influence, UCB, Inc., about her company's approach to social media and patient centricity, which involves active listening to understand patient needs and issues -- including adverse events -- and how this results in better communications and patient experiences.
How J&J’s Alex Gorsky Tried to Negotiate a Smaller DOJ Fine
The Department of Justice (DOJ) just updated its commemorative poster highlighting the now seven highest multi-million/billion dollar settlements that drug companies have agreed to...
