How Did the uChek iPhone Urine Analysis App “Come to FDA’s Attention?”
"An iPhone application that lets users check levels of blood, protein and other substances in their urine is the first target of U.S. regulators...
Another BI “Educational” Game That I Don’t Get — Literally!
Have you heard that Boehringer Ingelheim (BI) and Lilly have "stepped up their joint efforts to raise awareness of diabetes, launching the new educational...
J&J Embraces “Special K” for Depression – Why Not Medical Marijuana?
Current antidepressants take weeks or months to have an effect, and then only in 30% of patients, notes Matthew Herper, Forbes, in a recent...
Tablet Detailing Evolution According to Roche Italy
I'm preparing for my presentation at the Roche Digital Academy in Milan on June 19, 2013 (see "Pharmaguy to Present at the Roche Digital...
Should Pharma Do Tumblr?
Peter Houston (@Flipping_Pages) asked "Could Pharma Do Tumblr?" in a guest post to PharmExecBlog (here).
"I’m not suggesting that anyone switch their social media...
Using Social Media as an Early Predictor of a New Drug’s Market Share
According to Gideon Mantel, co-founder and CEO of Treato, social media can predict the success of a new drug launch much faster than traditional...
Jerome “The Bus” Bettis Promotes Auvi-Q With and Without the Important Safety Information
Celebrity spokespeople seem to be all the rage in pharma marketing circles these days. I wonder, however, how closely the FDA is watching celebrity...
Will 2013 Be the Year of “Digital Pharma?”
Today, I posted on Twitter "HCP digital spend by pharma to equal that of print this year, forecast says." That tweet is getting a...
Pharma Marketing News Vol. 12, No. 5: 20 May 2013
Welcome to Volume 12, Issue #5 (20 May 2013) of Pharma Marketing News.
