My Man in Milan
You have to be a big guy or gal in the pharma social media arena to wear the shirt off my back.
Davide Bottalico, MD,...
The Latest in Drug Safety: PhRMA Says Throw Unused Drugs in Household Trash
"For the second time," reports Pharmalot (here), "the pharmaceutical industry is challenging a local government over an ordinance that requires drugmakers to cover the...
Pharma Needs Customer Experience Centers of Excellence
Lately, I've been hearing a lot about "centers of excellence" at pharma companies as in "Digital Center of Excellence" and "Content Center of Excellence."...
Measuring Physician Interaction with Pharma Brands: Medikly’s Physician Value Index is a New Tool...
Venkat Gullapalli, MD and Mark Goldstone, Co-CEOs of Medikly, spoke on the Pharma marketing Talk show about PV Index™. This article summarizes that discussion.
Evaluating Rx & OTC DTC TV Ads: Few Are Outright False But Many May...
This article is a summary of a study that evaluated claims in consumer-targeted television drug advertising against pharmacological evidence in order to determine the frequency of false or misleading claims made in these ads.
Active Social Media Listening: UCB’s Approach for Achieving Better Patient Experiences
This article summarizes a conversation with Trish Nettleship, Director, Social Media & Influence, UCB, Inc., about her company's approach to social media listening.
Pharma Marketing News Vol. 12, No. 9: December 2013
Welcome to Volume 12, Issue #9 (December 2013) of Pharma Marketing News.
FDA Product Name Guidance and Twitter: Overstuff That Bird! It’s the American Way!
It's Thanksgiving tomorrow here in the U.S. and that means turkey, which is usually stuffed with breading, sausage, ducks, chestnuts, chicken, whatever!
More often than...
FDA Orders 23andMe to Immediately Discontinue Marketing “Spit for Cancer” Kit
The Food and Drug Administration (FDA) sent a WARNING letter to the CEO of 23andMe because the company is illegally marketing its 23andMe Saliva...
Bill Gates to Trevor Mundel: “Do you want to sell drugs for rare diseases...
Steve Jobs successfully recruited John Scully to head up Apple in 1983 by making this legendary pitch to Scully:
"Do you want to sell sugared...
