EU Pharma Industry May Ban “Tchotchkes” Outright! Tchotchke Makers Threaten to Sue.
According to the Financial Times (here), the European Promotional Product Association (EPPA), a trade body representing "tchotchke" makers, is threatening to sue the EU...
Graduation Day at Roche Digital Academy: What’s Next?
The Roche Digital Academy concluded with a Graduation day on July 1. This training program, developed by the Digital Team Roche Italy, in...
Pharma Marketing News Vol. 12, No. 6: 31 July 2013
Welcome to Volume 12, Issue #6 (31 July 2013) of Pharma Marketing News.
Seen on Vine: Loopy 6-Second Pharma Videos
Have you heard of or used "Vine" yet?
Vine is a new app from Twitter that allows users to record six-second videos that playback in...
Lack Sexual Desire? Try, Try Again!
Boehringer gave up on flibanserin -- so-called "Female Viagra" -- after the FDA refused to approve it for female sexual arousal disorder, also known...
Rev Run, Rapper, Minister, Former Kool-Aid Brand Ambassador: Now Diabetes Screening Spokesperson for Novo...
Novo Nordisk has gone through the PR wringer over its choice of Krispy Creme donut loving celebrity chef Paula Deen as its Victoza diabetes...
Should Novo Nordisk Dump Deen?
UPDATE (27 June 2013): Novo Nordisk "Dumps" ... err, "Suspends" Deen:
"Novo Nordisk and Paula Deen have mutually agreed to suspend our patient education activities...
Overcoming Pharma’s Social Media Challenges: My Roche Digital Academy Presentation
I spent the last two weeks or so touring Germany and Italy -- specifically Berlin, Munich, and Milan -- stopping along the way to...
Pharmaguy EU Tour 2013 – The Infographic
The following infographic was created as I was making my presentation -- "Overcoming Pharma's Social Media & Mobile Challenges" -- at Bayer Healthcare in...
Bayer Pharma Meets Pharmaguy Meets Healthcare App Startups: A Call for Best Practices
In a couple of days I will be leaving for the "Pharmaguy European Tour 2013."
I will visit Berlin, Munich, and Milan and return on...
