Fifty Ways to Do the Digital: Pharma CEOs Must Start “Carrying the [Digital] Bag”
After posting about "Pharma C-Suite Social Media Dummies," I got into a Twitter discussion with my friend Paul Tunnah (@pharmaphorum) who asked "do C-level...
Sales Rep “Free Speech” Does Not Include Important Safety Information: I Call this “Free...
Everyone is talking about the 2-to-1 split decision by the 2nd U.S. Circuit Court of Appeals in New York, which threw out the conviction...
A Mobile App for Crowdsourcing Vaccine Refusal Data: A Model for Improving Drug Adherence
A mobile app for tracking vaccination refusal was recently released by the University of Iowa Computational Epidemiology Group. It's called simply "vaccine refused."
According...
Pharma C-Suite Social Media Dummies: Can They Be Trained?
Ask any digital expert to name the key factors to successful social media communications and the number one item on the list will be...
More Mobile Health App Guidance from FDA for Pharma to Worry About
The more I dig into FDA regulation of mobile health/medical apps, the more I worry that many pharma health apps aimed at consumers may...
Younger Physicians Less Engaged in Social Media Than Their Elders
Kantar Media just launched a new healthcare insights blog at www.kantarmedia-healthcare.com. Hopefully, many of the posts will include key data points from the company's...
Pharma Pays Out $327 per Doc in UK vs. $302 per Doc in US
The Association of the British Pharmaceutical Industry (ABPI) released aggregate totals of payments its member pharma companies made last year to doctors, nurses and...
DTC Down the Drain
"Direct-to-consumer advertising, as we've known it, at least, is not the be-all and end-all of marketing prescription drugs to patients anymore," says Matthew Arnold...
Physicians Growing Cool Toward ePromotion
The percentage of physicians who believe that e-promotion -- video details, online events, and virtual details -- is inferior to face-to-face promotion increased from...
Nalts Has Low T! Asks Internet for a Diagnosis Based on His Brain MRI...
Nalts (aka "ADHD Boy", aka Kevin Nalty, Marketing Strategist, former Merck/Janssen-Cilag employee) posted a new YouTube video of his brain -- which includes a...
