The Hawaiian Shirt is Ready for the Next Pharmaguy Social Media Pioneer Award Recipient!
In just a few weeks, I will be announcing the recipient(s) of the 4th Annual Pharmaguy Social Pioneer Award at the Digital Pharma East...
Hooray for Apple! Apple Demands – er, Asks – That App Developers Provide Sources...
An iMedicalApps "exclusive" reports "information has now become available that suggests Apple is now looking to ensure the information contained in each medical app...
Not Lost in Translation: Barcelona, Catalonia, and Global Pharmaguy
I recently attended the 3rd Annual Pharma eMarketing Congress hosted by Fleming Europe in Barcelona, Spain. While there, I managed to mix business, fun,...
Do You Trust This Man? Pfizer CEO Says Lack of Trust in Drug Industry...
He is Pfizer Chief Executive Officer Ian Read.
I wasn't one of the reporters "invited" to Pfizer headquarters in New York to listen to company...
Is Social Media Effective for Pharma Marketing?
I am attending and presenting at the 3rd Annual Pharma eMarketing Congress in Barcelona (see here) this week. Yesterday, I attended the pre-conference Social...
Just When You Thought Meta Tags Were Safe, Along Comes Twitter’s “Ad Card”
You might recall this post I made three years ago: "Who's in Charge of Your 'Invisible' Metadata? WARNING: Don't Invoke the 'Invisibility Rule'".
In that...
Pharma and Social Media – Comfy Bedfellows: Boehringer, AstraZeneca, & Janssen Get It On!
This article reviews social media breakthroughs by Boehringer, AstraZeneca, & Janssen.
Mobile Apps Track Sunshine Payments: Will They Help Reduce Disputes?
This article is a review of CMS's OpenPayments App for Physicians and Industry.
Physicians Under Pharma’s Influence: Are Physicians Powerless Pawns of Pharma Psychology?
Ethicists identify six 'principles of influence' that are key to the drug industry’s routine marketing strategies, which rely on the illusion that the industry is a generous avuncular partner to physicians.
Pharma Marketing News Vol. 12, No. 7: 9 September 2013
Welcome to Volume 12, Issue #7 (9 September 2013) of Pharma Marketing News.
