Self-Regulation as a Collective Blocking Strategy
Has the drug industry systematically violated PhRMA's DTC Principles? Is pharma self-regulation a deception meant to deflect criticism and block new FDA regulations? The answer is
Reigning in the “Wild West” of Mobile Health Apps
As with Web sites in the early days, it is difficult today for users of mobile health apps to be assured that the apps are reliable, accurate, based on valid information, and adequately safeguard users' information. In many ways, we are living through another digital
Reigning in the “Wild West” of Mobile Health Apps
As with Web sites in the early days, it is difficult today for users of mobile health apps to be assured that the apps are reliable, accurate, based on valid information, and adequately safeguard users' information. In many ways, we are living through another digital
Pharma Marketing News Vol. 12, No. 2: 20 February 2013
Welcome to Volume 12, Issue #2 (20 February 2013) of Pharma Marketing News.
Novartis Preserves Vasella in Aspic
Daniel Vasella, chairman and chief executive of Novartis, should not have accepted a $78m payment, according to th Financial Times (here).
Mr Vasella “has agreed...
ED Drug Advertisers “Cockblocked” PhRMA’s DTC Guiding Principle #13
The pharmaceutical industry's efforts to self-regulate its direct-to-consumer (DTC) advertising are "an industry-sponsored ruse," intended to deflect criticism and collectively block new Federal regulation,...
When It Comes to Privacy, Purdue Is as Old-fashioned as an Incandescent Light Bulb!
"Recognizing the power of DTC to drive scripts, Purdue has seen the light," notes MM&M commentator Deborah Dick-Rath. "Or light bulb, I should say,...
An Anti-DTC Crossword Puzzle: What’s Next?
One of my daily routines is to solve 2 or 3 crossword puzzles using the "Crosswords" app on my iPad. I'm not among the...
Fish Psyched Out on Drugs!
"Traces of human medicines could be damaging the ecology of streams and rivers, according to a Swedish study," reported FT Science (here). Specifically, fish...
Middle-of-the-Night Insomnia: Purdue’s Subjective Symptom Quiz v. My Quantified Self
I just received an email ad from Purdue Pharma entitled "Learn about a prescription treatment specifically for middle-of-the-night insomnia." It's an ad for Intermezzo,...
