Pharma Marketing Network

A study published in the Proceedings of the National Academy of Sciences (PNAS) -- of all places -- suggests that watching a direct-to-consumer (DTC)...

Coming soon (August 8 or 9) to a theater that may be near you - if you live in Missoula, MT (or in a...

Welcome to Volume 12, Issue #6 (31 June 2013) of Pharma Marketing News.

Part Novo's diabetes marketing strategy involves celebrities who usually do not register with 'hoity-toity' upper-income white folk. These include NASCAR racecar driver Charlie Kimball, southern belle celebrity chef Paula Deen, and recently ordained Pentecostal minister Joseph Ward Simmons, aka Rev. Run of the hip-hop group Run-D.M.C. 'Redeemed sinner' seems to be a pattern among Novo Nordisk's celebrity spokespeople.

Although the pharmaceutical industry still contributes slightly over $1 billion to support healthcare professional continuing medical education (CME) via grants, advertising, and exhibits, total pharma support continues to decrease.

The Pharma Digital Media Adoption Curve illustrates how the drug industry is overcoming the regulatory hurdles to adopting emerging digital technology and especially social media.

Hat tip to my friend @blogaceutics (Miguel Tovar) who tweeted about a "novel twist" on Viagra advertising in Japan: paper fans that promote Viagra...

Andrew Spong, author of STweM blog across the pond in the UK, doesn't like the way pharmaceutical companies and their agencies measure social media...

Revelations about the China bribery scandal involving GlaxoSmithKline (GSK) continue to emerge in the media and each day brings new shockers. A story in...

"Savings made as a result of proposed changes to our operational model will be passed on in the form of price reductions (my emphasis), ensuring...