Paula Deen and Other Proof that Monetary Rewards Improve Adherence
Last month it was reported that celebrity chef and paid spokesperson for Novo Nordisk had lost 30 pounds in the six months since she...
Phil Disclosure: Mickelson is a Serial Undisclosed Celebrity Endorser
Today, while reading an article about 5 Guys Burgers ("All in the Family") in the August 2012 issue of Forbes Magazine, I came across...
The U.S. Pharma Industry Recession (or Depression?) Continues
Is the Pharma Industry in a Recession?
Yes
No
Not sure
Not yet, but soon
Maybe not, but it's hurting!
Last week, while at a New Jersey networking...
The Next New Drug: An FDA-Approved Video Game
Imagine my surprise when I read this in today's Wall Street Journal: "Akili Interactive Labs Inc. of Boston, formed by start-up-creating firm PureTech Ventures,...
Pharma Support of CME at Lowest Level Ever Recorded!
According to data maintained by the Accreditation Council for Continuing Medical Information (ACCME), in 2011 the percent of accredited CME revenue attributed to the...
War on Counterfeit/Illegal Drugs Hobbled by Same Demons as Real War
Pfizer Intelligence Uncovers $200 of Counterfeit Viagra In Manila Raid!
"Armed with a tip from pharmaceutical company Pfizer Inc., several dozen government investigators carried out...
Gamification: Now and Then
There's a lot of brouhaha these days in pharma circles about 'gamification' as if it were the newest thing since sliced bread. These days, however, it may be easier for a pharma company to create a real-life museum educational gaming experience than a virtual world game on Facebook. Way back in 1984, gamification was much simpler.
Gamification: Now and Then
There's a lot of brouhaha these days in pharma circles about 'gamification' as if it were the newest thing since sliced bread. These days, however, it may be easier for a pharma company to create a real-life museum educational gaming experience than a virtual world game on Facebook. Way back in 1984, gamification was much simpler.
Gamification: Now and Then
There's a lot of brouhaha these days in pharma circles about 'gamification' as if it were the newest thing since sliced bread. These days, however, it may be easier for a pharma company to create a real-life museum educational gaming experience than a virtual world game on Facebook. Way back in 1984, gamification was much simpler.
Multichannel Marketing: Easy to Brag About, but Difficult to Do
Multichannel pharma marketing is conceptually relatively simple to understand, but incredibly difficult in practice, says Len Starnes, former Head of Digital Marketing & Sales, General Medicine at Bayer Schering Pharma. That said, multichannel is not a transient phenomenon, it's here to stay. Starnes hosted a survey on LinkedIn to answer the question: When will pharma marketing become de facto multichannel marketing in future?
