Pharma Marketing News Vol. 8, #5
Welcome to the May 2009 issue of Pharma Marketing News.
Pharma Marketing News Vol. 8, #4
Welcome to the April 2009 issue of Pharma Marketing News.
Pharma Marketing News Vol. 8, #4
Welcome to the April 2009 issue of Pharma Marketing News.
Merck’s KOL Hit List: “Seek them out and destroy them where they live.”
At first, when I read this Tweet from pharmalot (aka Ed Silverman):"We may need to seek them out and destroy them where they live"...
Faux Social Marketing: Have Your Cake and Eat It Too!
Pharmaceutical marketers want their cake and eat it too when it comes to social media marketing. That is, they want to engage in patient...
Docs at ACC Meeting Treated to “PolyPill” Trial Results
Reuters reports on a 2,053-patient, Indian clinical trial that evaluated a "polypill" containing low doses of three blood-pressure drugs from different classes -- thiazide,...
Did I Miss the Fair Balance in Last Night’s Omnaris Nasal Spray TV Commercial?
Last night at about 6:47 PM Eastern US time during the ABC Evening News, I saw for the first time a short ad --...
Peter Pitts in a Pickle with Journalists and Catholics
I read with amusement Jim Edwards account of the brouhaha over conflict of interest disclosures relating to Peter Pitts, the star blogger over at...
Dis RealAge All You Want NY Times, But Consumers Want those E-mails from Pharma...
According to an article ("Online Age Quiz Is a Window for Drug Makers") in today's New York Times, "Pharmaceutical companies pay RealAge to compile...
Update on that YAZ YouTube Video
More than a month ago, I noted that "Goodbye to You" YAZ commercial, which the FDA found violated the law, was still available on...
