FDA and YAZ: Is FDA Helping Marketers Work Around Regulations?
As reported in today's AdAge, "Bayer Healthcare Pharmaceuticals is pulling a 60-second ad for birth-control pill Yaz. The move comes after the U.S. Food...
Pharma PAC Donations to McCain Increasing Faster Than Donations to Obama
Back in September, I noted that Pharma PAC contributions to Obama was growing faster than contributions to Obama (contributions to Obama grew by 6.1%...
The Erectile Projectile: A New Form of Outdoor Advertising
"You don't tug on Superman's cape," says Jim Croce, and you don't mess around with Pfizer! That's a lesson some guys from West Babylon,...
Pfizer’s New Focus Will Usher in a Golden Age of Pharma Social Media Marketing
Pfizer recently decided to abandon its efforts to develop medicines for heart disease and focus instead on more-profitable areas, such as cancer and Alzheimer's...
As I Predicted, Drug Samples Under Attack!
First it was direct-to-consumer (DTC) advertising, then free gifts to physicians, followed by pharma-funded continuing medical education (CME). Now the distribution of free Rx...
DTC Pundit Throws in Political Towel
Bob Ehrlich, Chairman of DTC Perspectives, admitted today in his e-mail OpEd piece that "It looks increasingly likely we will have a Democratic victory...
Pharma Dollars (Pounds, Euros) are Grassroots Seeds
I am beginning to believe that in countries like the UK, where direct-to-consumer (DTC) advertising is not permitted, pharmaceutical companies have used the bundles...
Vyvanse Warning Letter: Too Late! Shire Got Rid of Ty Pennington Long Ago!
By the time the FDA issues a warning letter about a DTC ad that violates FDA regulations -- as it did on September 25,...
Turning Science into Sales
Healthcare marketers are rewarded for increasing product revenue. However, product managers often miss a golden opportunity to drive product sales: they neglect to communicate clinical trial results properly and consequently fail to capitalize on completed medical research.This article highlights how to effectively communicate scientific evidence in order to realize the full medical and commercial value of your brand and to maximize sales.
