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DTC Advertising
Tag: DTC Advertising
Elitist Pharmaceutical Marketing
Pharma Guy
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January 7, 2011
2
Pfizer Responds, But Did I Get an Answer?
Pharma Guy
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December 10, 2010
2
Pfizer’s Latest Lyrica DTC Ad Should Be Cited By FDA as...
Pharma Guy
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December 7, 2010
12
Are You Serious?TM A Good Example of Why Pharma Brand Managers...
Pharma Guy
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December 2, 2010
6
New Lipitor Ads Dis Exercise & Healthy Diet. Are You Kidding...
Pharma Guy
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November 7, 2010
8
Be a Macho Man! Ask Your Doctor for Viagra!
Pharma Guy
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October 30, 2010
2
Answers That Won’t Matter: Critique of Lilly’s Defense of DTC Advertising
Pharma Guy
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October 28, 2010
3
Negative Facial Coding Hamstrings Patient Testimonials in DTC Ads
Pharma Guy
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October 27, 2010
0
DTC Marketing Mix: Radio & Outdoor Ad Spend Soars, Internet Not...
Pharma Guy
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June 15, 2010
2
Equation Proves that Broadcast DTCA Only a Minor Contributor to Growth...
Pharma Guy
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May 17, 2010
0
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