Physicians Like Pharma Sales Reps About As Much As They Like Snail Mail!
Let's face it. Pharmaceutical sales reps are old-school as far as healthcare prescribers are concerned.
A newly released (2016) Annual Healthcare Professional Communication Report (see...
PinUp: Patient Centricity, Chasing the Elusive Digital Ad Spend, UCB Epilepsy State ScoreCards, Chantix...
Welcome to the May 24, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
Pharma Digital Ad Spend Numbers are Elusive & Confusing
Over the years I have tried to determine what portion of pharma's total marketing budget is devoted to digital and if that portion is...
PinUp: Social Media & Cancer, Drug Repurposing, PDUFA Fees Trend, Best Way to Get...
Welcome to the May 17, 2016, edition of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
Are Pharma Marketers the “Voice” of the Patient?
The author of the embedded piece (click on "Read More"), David Anderson, is a managing partner at Insight NZ, a healthcare brand advertising agency....
A Physician Looks on the “Bright Side” of Metastatic Breast Cancer Survival and a...
According to Forbes contributor Elaine Schattner, a physician who is writing a book on public perception of cancer, there is a "bright side" to...
Shire’s Hired Gun to Defend Its Binge Eating Disorder Screener at APA Annual Meeting
Shire's B.E.D. symptom checklist, IMHO, is a perfect aid for people who wish to abuse a dangerous Schedule II controlled stimulant.
According to my...
Drug Overdose Deaths in America at Crisis Level
The rate of overdoes deaths in the U.S. involving opioids has surged in recent years.
Click on image for an enlarged view.
Guess where individuals who...
Most Americans Oppose 21st Century Fast Track Drug Approval
As reported by STATnews (here), "a majority of Americans opposes federal regulatory changes to speed up the development and approval of new medical treatments."...
PinUp: Why Digital Mkting #FAIL? Influencer Marketing, IoT Bill of Rights, Will FDA Approve...
Welcome to the May 10, 2016, edition of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
