Help Doctors Educate Patients About Their Condition & Treatment
Vivacare offers industry partners (pharmaceutical firms, device firms and/or their agencies) an opportunity to develop and distribute 'Disease Education Kits' that leverage Vivacare's patient education platform and physician network. This article is a review of Vivacare's service as part of a pharmaceutical brand's digital marketing efforts.
Pharma Marketing News Vol. 12, No. 3: 18 March 2013
Welcome to Volume 12, Issue #3 (18 March 2013) of Pharma Marketing News.
Victoza, Januvia, and Other Diabetes Drugs Under FDA Scrutiny: Marketing’s “Ethical Concerns”
"Facing growing evidence that some of America's top-selling diabetes medicines could lead to pancreatic disease, federal regulators on Thursday opened an unusual review...
FDA and Sugar: One Lump or Two?
"The U.S. Food and Drug Administration announced that a federal judge has approved a consent decree of permanent injunction against Butterfly Bakery Inc., a...
Big Sunshine Law Data
More than half of physicians surveyed by MMIS -- a technology company that supplies data management services to the pharma industry -- did NOT...
Are You Demented? There’s an(other) App for That!
"A team of clinicians from Australia and the UK have translated one of the most commonly used dementia screening tools into app form to...
OMG, FTC Says “One-Click Rule” OK for Twitter Ads. Will FDA be a Copy...
The Federal Trade Commission (FTC) just released new guidelines to expand its decade-old rules on Web ads to the world of social media and...
Quantified Self-focused Narcissism
South by Southwest (#SXSW) is in full swing in Austin, TX. The conference organizers wouldn't give me a comp press pass, so I am...
OPDP Reorganization: Will It De-emphasize DTC Ad Review?
FDA's Office of Prescription Drug Promotion (OPDP) is being re-organized. Instead of separate divisions for consumer promotion (direct-to-consumer or DTC promotion) and professional (HCP)...
Pharma Dollars for Docs Millionaire Club
Pharma Mints Millionaire Doc: This is America, But Is It Marketing?
Dr. Jon W. Draud, the medical director of psychiatric and addiction medicine at two...
