CNTO411: We’ll Meet Again, Don’t Know Where, Don’t Know When
Remember Centocor's corporate/disease awareness blog, CNTO411? A few weeks ago I predicted that this blog would soon be taken down because Centocor cannot find...
Pharma Dreams of Dipping Its Toe Into Social Networking Waters
Before YOU dip your toe into social media marketing, shouldn't you understand your company's unique regulatory environment, corporate culture, and knowledge, all of which...
Botox v. Reloxin: Market Share Battle May Revive DTC Spending Late in 2009
If you thought the DTC advertising sleep aid (Lunesta v. AmbienCR v. Rozerem) advertising war was excessive, wait until Reloxin is approved for marketing...
FDA’s Answer to ePharma Marketing Guidelines: “circles and arrows and a paragraph on the...
Today, Mark Senak (Eye For FDA) posted a podcast interview with Dr. Jean Ah Kang, Special Assistant to Tom Abrams at DDMAC in charge...
FDA Widgets: How About One for Adverse Event Reporting?
Fabio Gratton is at it again! He has started a poll, which asks "To all pharma marketers: A universal FDA Adverse Event widget required...
Tit-for-Tat Tithe on Pharma Marketing. How It Can Work.
A few weeks ago, Fabio Gratton, Co-founder nd Chief Innovation Officer at Ignite Health and ePharma Pioneer Club™ member, was a guest on...
Rooster and Friends Win Pharm Exec Ad Stars Award
Forgive me, but I just could NOT pass this up!In the March 2009 issue of Pharmaceutical Executive (PE) magazine, I found this image --...
What’s the Cause of the Drug Industry’s Bad Reputation?
Thanks to everyone who responded to the "How to Earn Back the Public's Trust Survey" that Pharma Marketing News hosted online between February 4...
Follow Who’s Following Me on Twitter. But NOT Phishy “pfizer” Please!
Lately I've been doing some research on who's "following" me on Twitter and I've discovered same really interesting things, including a phishy (ie, phony)...
Pfizer Pfires Thousands of Americans, Outsources Tasks to India
"Now is the time for all good men to come to the aid of their country." -- Typewriting exercise."Typewriting" has been replaced...
