Pharma Marketing Network

Pharma Marketing News is the monthly e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.

Pharmaguy is a Pharma Marketing Pundit & Critic, Blogger & Publisher of Pharma Marketing News

Pharmaguy is a Pharma Marketing Pundit & Critic, Blogger & Publisher of Pharma Marketing News

Pharmaceutical marketing, some say, has benefited by the recent dramatic drop off of enforcement of domestic laws. Under a Democratic administration, they say, there will be a new emphasis on enforcement of current regulations as well as new regulations. The drug industry's response has been to increase self-regulation, but Dmitriy Kruglyak of Trusted.MD Network thinks this is cave in to hypocritical attacks by the media and other critics of the industry.

The FDA recently finalized its Good Reprint Practices for the Distribution of Medical Journal Articles. This article outlines the major provisions of the guidance and helps you learn how to make it work for your company.

Pharma Marketing Network's ePharma Pioneer Club is an EXCLUSIVE, members-only Facebook Group through which pharmaceutical eMarketing experts 'meet' to discuss and exchange views on how to advance the use of the Internet and other technologies in pharmaceutical marketing, sales, and communications.

Experts don't know if it's the economy, lack of new drugs in pharma's pipeline, or the new pro-regulation political climate, but 2009 is shaping up to be the year that direct-to-consumer (DTC) advertising will suffer a round of budget cuts and setbacks not seen in a long time. We poll readers and experts to help predict the immediate future of DTC advertising and to get some insights from experts.

Welcome to the January 2009 issue of Pharma Marketing News.

Welcome to the January 2009 issue of Pharma Marketing News.

What better way to look back on the state of pharmaceutical marketing in 2008 than through the best cartoons, data charts, and other images...