DTC Ad Spending Decreased 18% in 2008. Worse Than Expected!
As reported in DTC Insights published by DTC Perspectives, "According to preliminary data issued by The Nielsen Company today, the spending for DTC ads...
Who Are the “Anti-DTC” Bloggers? This Blogger Wants to Know
It's Friday and you know what that means! The John v. Bob show, where I respond to Bob Ehrlich's weekly DTC Perspective's blog post....
Why It’s Important to Monitor & Engage in Social Media
This morning I posted about Debbie Phelps being "purged" from McNeil Pediatrics ADHD Moms™ Facebook page (see "Debbie Phelps Purged from McNeil's ADHD Moms...
Debbie Phelps Purged from McNeil’s ADHD Moms™ Facebook Group. How Cruel!
Back in August, 2008, I asked Debbie Phelps to be my Facebook friend but I never did hear from her, which prompted me to...
CNBC Sucks!
Sorry for this off-topic post, but you simply got to see this:.cc_box a:hover .cc_home{background:url('http://www.comedycentral.com/comedycentral/video/assets/syndicated-logo-over.png') !important;}.cc_links a{color:#b9b9b9;text-decoration:none;}.cc_show a{color:#707070;text-decoration:none;}.cc_title a{color:#868686;text-decoration:none;}.cc_links a:hover{color:#67bee2;text-decoration:underline;}The Daily Show With Jon StewartM...
Report from CBI’s eMarketing Forum: Taking on the AE Boogey Man
I attended a few more presentations this morning at CBI's 8th Annual Forum on eMarketing for the Pharmaceutical Industry in Princeton, NJ. I missed...
Peggy Hamburg to be New FDA Commissioner?
As reported in the Wall Street Journal: "The Obama administration has settled on two public-health experts to fill top posts at the Food and...
Report from CBI’s eMarketing Forum: Preaching to the Choir
I spent all day yesterday at CBI's 8th Annual Forum on eMarketing for the Pharmaceutical Industry in Princeton, NJ. As usual, I did not...
CBI’s 8th Annual Forum on eMarketing for the Pharmaceutical Industry
Ensure Effective eCommunication with Physicians and Patients Using Innovative 2.0 and Online Approaches
As Innovation Shifts to Small Companies, How Will Big Pharma Defend High Drug Costs?
I read today Sanofi-Aventis CEO Chris Viehbacher said he may cut his company’s budget for early-stage research in half (see "Sanofi-Aventis CEO Looks to...
