OOH! Narrowcast DTC Advertising
According to a Wikipedia entry, "Out-of-home advertising (also referred to as OOH) is essentially any type of advertising that reaches the consumer while he...
Praise for Lyrica Ad: Is This a Joke?
Occasionally, I use humor to make important points about pharmaceutical marketing. Sometimes, however, the humor is lost on my readers, who miss the humor...
Lyrica Lightens Up, DTCwise
First, there was the suffering, sighing woman in the first DTC (direct to consumer) ad for Lyrica, a drug being marketed by Pfizer for...
Will Viagra be Approved for Antidepressant-Related Sexual Dysfunction in Women?
Women with sexual dysfunction caused by the use of antidepressants experienced a reduction in adverse sexual effects with use of sildenafil, commonly known...
Pharma DTC Ads Portray Women as Weak and Battered Victims
I have received many comments about posts that poke fun at direct-to-consumer (DTC) ads that portray women as weak, battered, and victims of esoteric...
Can a Moratorium-delayed DTC Ad Refer to a Drug as “New”?
Last month, WSJ Health Blog reported that "Drugmakers called before Congress to explain their direct-to-consumer ads have agreed to wait six months...
How Risky are Rx Drugs?
There's been a lot of brouhaha over the perception that the FDA is currently "risk adverse" and too quick to require "black box" warnings...
Is This OK Under PhRMA’s New Code?
I'm getting some pretty amusing responses to the following question asked in my Survey regarding PhRMA's New Code on Interactions with Physicians:The code document...
FDA Intern Gets Her Bonus!
According to a CBS News story -- "FDA Execs Reap Lavish Bonuses" -- 28 senior FDA executives took in a combined $1 million in...
“Candid Camera” Research Into Physician-Patient Interactions
The folks at MBS/Vox, part of CommonHealth, "a research-based consultancy specializing in the physician-patient dialogue," are at it again with their "candid camera" doctor's...
