Pharma Marketing: 1967 vs. 2007
"It doesn't hurt to take a walk down memory lane and look back at how far the industry - and its marketers - have...
Cymbalta: Pain in the Neck But Not Back for Lilly
Lilly announced today the withdrawal of an application for additional U.S. indication for Cymbalta for chronic pain (see press release here).Lilly said: "in discussions...
“Making A Killing:” Scientology Video Blasts the Pyschiatry-Drug Industry-FDA Complex!
I stumbled across "Making A Killing" -- a new video produced by the Citizens Commission on Human Rights (CCHR), which is a non-profit organization...
What’s the Future of DTC Advertising?
Both the economy and new political atmosphere in Washington are likely to affect direct-to-consumer (DTC) advertising of Rx drugs in the near future."According to...
An Interesting Chart – Is There One Like This for Drug Prices?
The following is a chart of gasoline prices since the 1950s and 60s."Oil prices go up, gas prices at the pump go up, everybody...
Scare Balance or Scare Tactics? A Weak Case Against More DTC Risk Information
Based on some minimalist data reported in the Wall Street Journal, Bob Ehrlich of DTC Perspectives Blog concludes that "we need to be judicious...
DJIA Crash Dummy!
The auto industry is using the DJIA as a crash dummy!The stock market is down again today.
Peter Rost Gets Serious About Becoming Obama’s Choice for the New FDA Commissioner
Today I noticed that Peter Rost -- former Pfizer Marketing VP, turned drug industry whistle blower, author, and blogger -- changed the name of...
FDA Critics Lead the Pack of Contenders for New FDA Commissioner According to Poll!
In a surprising turn, three outspoken critics of the FDA are in the lead in my "Who Should Obama Nominate for FDA Commissioner?" survey!...
DTC Ad Spending Will Decrease 9% in 2008 and 11% in 2009!
"According to a new study by TNS Media Intelligence," reports Advertising Age, "DTC spending is down for the second consecutive year and likely will...
