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Tag: DTC Advertising
Pharmaguy’s Predictions for 2014
Pharma Guy
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December 30, 2013
1
Pharma TV Ads Shouldn’t Drop the “F Bomb,” Says Expert. I...
Pharma Guy
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November 22, 2013
0
My FDAdar Just Lit Up! Will This FDA Study Lead to...
Pharma Guy
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October 31, 2013
0
FDA’s BadAd CE Program: There Should Be An App for This!
Pharma Guy
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October 29, 2013
0
@GilenyaGoUSOnly: Another Rx Branded Twitter Account. Side Effects Sidebar is a...
Pharma Guy
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October 4, 2013
0
Can Rx Drug Trash Talk – Litany of Side Effects –...
Pharma Guy
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September 25, 2013
0
AstraZeneca Posts an Arimidex DTC Ad on Its Corporate Blog –...
Pharma Guy
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August 17, 2013
0
Can a $5 Million per Quarter DTC Ad Campaign Turn Around...
Pharma Guy
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August 13, 2013
0
Do Negative DTC Ads Improve a Drug’s Efficacy viz-a-viz the Competition?...
Pharma Guy
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August 1, 2013
0
Pharma Marketers Should Hire the Directors of the Documentary Off Label...
Pharma Guy
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July 31, 2013
0
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