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2011

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The Phil Mickelson Enbrel Campaign

Pharma Guy - April 17, 2011

Pfizer, Show Us Your Social Media “Playbook”

Pharma Guy - July 20, 2011

Checking Under the Hood of Pharma Mobile Apps

Pharma Guy - December 21, 2011

Double Dip in DTC Ad Spend!

Pharma Guy - October 27, 2011

Antidepressants: Top Advertised & 3rd Most Commonly Used Rx Drug

Pharma Guy - October 27, 2011

Limiting Bias in Commercially Supported CME

Pharma Guy - December 1, 2011

A New Estimate of Drug Development Cost

Pharma Guy - April 28, 2011

Deconstructing Pitts’ Guiding Principles for Pharma Social Media

Pharma Guy - December 1, 2011

Consequences of eDetailing Technology

Pharma Guy - May 15, 2011

FDA to Test New Standard for Easy to Understand Drug Labels

Pharma Guy - April 28, 2011

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