2015 Was a Golden Year for Pharma: Epic Number of Drug Approvals, Orphan Drugs...

If you thought things couldn't get much better for the pharmaceutical industry and pharma marketers after the banging year of 2014, then you'd be wrong!

Pharma Marketing News Vol. 15, No. 1: January 2016

Welcome to Vol. 15, Issue No. 1 (JANUARY 2016) of Pharma Marketing News. New Drug Approvals, FDA Enforcement Actions, 2016 New Year's Resolution, and Digitally Savvy Women Pharma Pioneers are the themes of this issue.

Who Will Be “Miss Viagra” 2015?

Wowie zowie! Is that a roll of dimes quarters in your pocket or are you just excited to see those sexy women of every ethnic persuasion (except latina?)...

My Favorite Drug Ad Celebrities

Drug Advertising Celebrities

2015 Was Another Good Year for Orphan Drugs & Pharma Marketers

UPDATED 4 Jan 2016: FDA approved 45 new drugs in 2015, four more than in 2014 and the highest number since 1996. Twenty-one (21)...

2016 New Year’s Resolutions, FDA vs mHealth Apps, Better DTC Creative, Pharma Bros!

Welcome to Pharma Industry News Update (aka PinUp), which is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. PinUp presents curated content of topical interest from a variety of sources.

Pharmaguy’s 2016 New Year’s Resolutions for the Pharma Industry

2015 is coming to an end, thankfully. It's not been an especially good year considering that the media and politicians have found a face...

Are All Pharma CEOs Martin Shkrelis?

Martin Shkreli claims he was arrested because he tried to maximize his company's profits by raising the price of a life-saving drug. There is...

Quirky DTC Mascots, Learn from FDA’s SM Policy, Why Apple Watch was Dumbed Down,...

'Welcome to Pharma Industry News Update (aka PinUp), which is published every two weeks as part of the Pharma Marketing News subscription service. PinUp presents selected content from previous issues of Pharma Marketing News as well as curated content of topical interest from a variety of other sources.

Pharma Wars: Meet Shkreli the Hutt

Not such a long time ago in a pharma company pretty close by...