Looking Back on My 2015 New Year’s Resolutions for Pharma
Before I publish my recommendations for 2016, let me review my 2015 New Year's Resolutions for pharma to see how many were actually achieved.
2015...
My Twitter Audience as of Dec 2015
The following is an "Audience Insights" analysis of my Twitter account (@pharmaguy). You can also learn more about my audience from results to date...
Gallery of Drug Advertising Mascots
These are my all-time favorite drug “mascots” (I call them critters) seen in direct-to consumer ads. Along with the gallery of images, I offer...
What the Drug Industry Can Learn from FDA’s Social Media Policy
The FDA recently posted a new social media policy, but it's not for the pharmaceutical industry. The policy is for its own employees (read...
FDA Releases Social Media Policy, Big Pharma & mHealth Devices, Rx Drug Street Prices
'Welcome to Pharma Industry News Update (aka PinUp), which is published every two weeks as part of the Pharma Marketing News subscription service. PinUp presents selected content from previous issues of Pharma Marketing News as well as curated content of topical interest from a variety of other sources.
Pharma Marketing: The Year 2015 in Images
Pharmaguy's Favorite Images with Commentary from Pharma Marketing Blog, Pharma Marketing News, and Scoops
How to Achieve Digital Pharma Marketing Results: Dealing with Disruption
This article focuses on digital disruption, which is the focus of a chapter in the book RESULTS: The Future of Pharmaceutical and Healthcare Marketing written by by R.J. Lewis (aka RJ) et al.
Anti-DTC Resurgence: Physicians and Politicians Call for Bans, Moratoriums, & End to Tax Breaks
With the renewed focus on the high cost of drugs comes a new wave of attacks on Direct-to-Consumer Advertising (DTCA) of prescription drugs. But is there a causal link between DTC advertising and Rx drug prices and/or total spending? This article explores this issue.
Pharma Marketing News Vol. 14, No. 7: December 2015
Welcome to Vol. 14, Issue No. 7 (DECEMBER 2015) of Pharma Marketing News. DTC Ban Revisited, Digital Disruption, Best of 2015, are the themes of this issue.
Street Prices of Rx Brand-Name Drugs Increase as Much as 400%!
Drug companies always claim that the wholesale price of drugs is not an good indicator of what patients, insurers, and the government pay. So...
