Ad Spending: “Worst is yet to come”
"For the advertising and media industries, the worst is yet to come, according to some of Madison Avenue's most closely watched forecasts," according to...
A Virtual Brainstorming Session for You to Give Obama Health-care Reform Input
As reported in the Washington Post, President-elect Obama is asking the nation for input on health care reform (see "Obama Asks Nation for Input...
Despite FDA Warning Letter, YAZ Web Site Still Connects YAZ with Treatment of Acne!
YAZ birth control pill marketers seem to be thumbing their noses at the FDA, which recently sent Bayer a letter expressing concerns that two...
Byrd Loves Rost and Scores!
Cary Byrd of eDrugSearch.com supports Peter Rost -- who has made a reputation as whistle blower, muckraker, and Pfizer nemesis -- for FDA Commissioner!"It...
Marketing Causes Death: the Link Between Black Friday and Black Boxes
AdvertisingAge reports: "Security should have been better, but advertising also helped kill a temporary worker at Wal-Mart, according to a lawsuit filed by the...
Lilly’s Cialis Campaign Wins “Marketing Overdose Award”
Eli Lilly takes this year's Marketing Overdose Award for the promotion of its erectile dysfunction (ED) drug, Cialis. The award was given by Consumers...
New Rozerem Print Ad Takes Cue from Pepsi Marketers
Under the leadership and creative guidance of its advertising agency, the marketers of Rozerem sleep-aid medication launched a new print ad campaign that emulates...
It’s Official! US has been in Recession since 2007! Pharma since 2006!
How about this:"The U.S. economy has been in recession for about a year, according to the research organization that tracks economic cycles. The...
Microsoft Claims Web Searches Bad for Your Health?
People needlessly fear the worst diagnosis after surfing the net concludes a Microsoft study of health-related Web searches on popular search engines and a...
Meet the Person Likely to be the Next FDA Commissioner
To date, nearly 250 people have responded to my Who Should Obama Nominate for FDA Commissioner? survey. The results so far show Rost, Wood,...
