Get a DTC Check Up!
Dear DTC Colleague:Pharma Marketing News/Blog is introducing a new service called the DTC Check Up, not to be confused with "DTC Check-Up" offered by...
Economy Down, Insomnia & Depression Up. Result: Fewer Ads Needed to Sell More Drugs?
Good news for the pharmaceutical industry: the more employees you and other companies "pfire" (see "Not Since 1975 Have We Seen Job Losses Like...
Mr. Mucus Turns Bigger and Badder
Have you seen the new Mucinex print and TV ads where "Big Bad Mucus" and his biker friends ride into town on their "hogs"...
Chantix May Help Curb Yen for Alcohol. What Would the DTC Ad Look Like?
A study reported in the LA Times suggested that Chantix appears to reduce the desire for alcohol as well as for smoking (see "Anti-smoking...
Not Since 1975 Have We Seen Job Losses Like This!
"The economy lost 2.1 million jobs in the past three months, equal to a staggering 1.6% of the entire work force," said Charles Biderman,...
You Must Score Better than 84% on Viagra’s Sexual Health Quiz to NOT Have...
I've noticed that many drug brand web sites are frequently updated. Most often, new video ads are added. Sometimes, as with the case of...
The The Impotence of Proofreading
Just thought all you blaggers out their wood learn alot from this vidio:via videosift.com
Tooting My Own Horn: I Beat AP/USA Today on Avodart Story
It's not often that I can say I beat a major publication to a pharma industry story, but it happened last week. I'm talking...
Viagra Print Ad Art Imitates Life as it Could be Without FDA Regulations
A new (to me) Viagra print ad caught my attention in this week's Business Week (or was it Newsweek?) magazine.The ad is an example...
New Privacy Rules in Economic Stimulus Law: Will They Restrict Certain Pharmaceutical Marketing Practices?
This article reviews the medical privacy restrictions included in the American Recovery and Reinvestment Act, which President Obama signed into law on Feb. 17, 2009, and discusses the impact these restrictions might have on pharmaceutical marketing.
