Newsletter

Welcome to Pharma Industry News Update (aka PinUp), a publication of Pharma Marketing News. PinUp presents curated content of topical interest from a variety of sources.

PinUp: Medical Affairs Whitepaper, 2016 Charts & Graphs, 21st Century Pharma Marketing, Rx for...

Welcome to the December 13, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

PinUp: “Crushing” Pharma Via Lawsuits, Amazon, and Somewhat Unnecessary FDA Guidance

Welcome to the December 12, 2017, issue of Pharma Industry News Update (aka PinUp). You would think by now pharma marketers would be well versed in the correct product name placement, size, prominence, and frequency in promotional labeling and advertising for prescription drugs. Obviously not because the FDA recently released guidance on the topic.

PinUp: Mobile Compendium, IoT Benefits Pharma, Flumoji & GSK Flu Study, PROs vs. Non-Adherence,...

Welcome to the January 12, 2017, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday and Thursday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

PinUp: Celgene Settles Off-Label Suit, FDA Makes “PEACe” with Patients & Looks for Digital...

Welcome to the July 28, 2017, issue of Pharma Industry News Update (aka PinUp). The Celgene case raises an interesting pharma marketing/regulatory issue; namely, are Medical Science Liaisons being deployed by pharma as sales reps in disguise in order to market drugs off-label? Meanwhile, FDA is looking to

PinUp: FDA Guidance “Leaps” Ahead on 3D Printing & Digital, But Misses the Mark...

Welcome to the December 8, 2017, issue of Pharma Industry News Update (aka PinUp). Leaping Lizards! or Frogs! or Whatever! FDA seems to be leaping forward giving guidances to the drug and medical device industries regarding 3D printing and clinical decision software tools. But there's always someone left out. What about artificial intelligence? Hmmm...

The Pharma Digital Health Accelerator Club: Companies Leading the Way Implementing Disruptive Innovations

This article features several examples of what the pharmaceutical industry is doing to implement disruptive digital innovations that help them manage clinical trials, improve their products, and support healthcare professionals and patients.

TV DTC Advertising Is Not Dead Yet! But Lawmakers, Politicians, & FDA are Aiming...

The big jump in DTC advertising & high cost of drugs have resulted in calls for a total ban of DTC advertising or the elimination of tax deductions for DTC advertising. And the FDA is planning a bevy of studies, which may lead to new guidelines.

PinUp: Digital Opinion Influencers, Pharma Memes, and Rude Remarks by Mylan’s Chairman

Welcome to the June 6, 2017, issue of Pharma Industry News Update (aka PinUp). Digital and social media tools can have a positive and negative impact on pharma. The tools can be used to increase sales but they can also be turned against pharma via snarky, unflattering memes. And, don't forget, everything you say can be used against you!

The Alternate Reality of Pharma CEOs: Their Views Regarding Drug Prices, Innovation, Taxes &...

Drug industry CEOs are busy talking publicly about drug prices, taxes, innovations, and other issues that need defending. Their arguments are highlighted in this article.

Pharma Marketing News Vol. 15, No. 1: January 2016

Welcome to Vol. 15, Issue No. 1 (JANUARY 2016) of Pharma Marketing News. New Drug Approvals, FDA Enforcement Actions, 2016 New Year's Resolution, and Digitally Savvy Women Pharma Pioneers are the themes of this issue.

Pharma Marketing News, Blog Posts, Events, Podcasts

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