Pharma Marketing News Vol. 12, No. 7: 9 September 2013
Welcome to Volume 12, Issue #7 (9 September 2013) of Pharma Marketing News.
Is Your TweetChat “Regulation Safe?” Regulators Should Publish Opinions on Specific Social Media Initiatives...
Yesterday, I cited a bit of ABPI code of Practice in relation to Boehringer's #COPDChat: "Using twitter to alert health professionals about the publication...
Will Social Media Make it Harder for Pharma to “Hide” Drug Side Effects?
John LaMattina, former Pfizer president of Research and Development, suggests that FDA regulations make it virtually impossible for the pharmaceutical industry to "hide" drug...
Boehringer Takes My Advice and Will Host the First-Ever Disease Condition TweetChat: #COPDChat
Two-and-one-half years after AstraZeneca hosted the First-Ever pharma Twitter chat (see "OMG! AstraZeneca Hosts Twitter Chat & World Does NOT End!"), Boehringer Ingelheim (BI)...
Janssen Engages HIV Community on Tumblr: Build It and They Will Come?
A few months ago, I engaged Peter Houston (@Flipping_Pages) in a discussion about whether or not pharma "should" do Tumblr, a social media site...
Boehringer Ingelheim’s Facebook Page Joins the “Over 50K Likes Club.” You’ve Come a Long...
Boehringer Ingelheim (BI) - the German pharma company with the famously difficult-for-nonGermans-to-pronounce name (see "BI's Famously Buxom and Unpronounceable YouTube Video") - just posted...
What Are Past Pharnaguy Social Media Pioneer Award Winners Doing Today?
Now that the 4th Annual Pharmaguy Social Media Pioneer Award winner will soon be announced, it's a good time to review who won the...
Paid Docs Twice as Likely to Prescribe Sponsors’ Drugs – But They Must Be...
Doctors in the US who are paid and entertained by drug companies are more than twice as likely to prescribe their products, according to...
4th Annual Pharmaguy Social Media Pioneer Award Goes to…
Pharmaguy™ (aka me) has recognized pharma social media "pioneers" for the past three years by handing out the PHARMAGUY™ SOCIAL MEDIA PIONEER AWARD --...
Physicians are Powerless Pawns of Pharma Psychology
According to Harvard and Georgetown University ethicists and academics, "pharmaceutical and medical device companies apply social psychology to influence physicians’ prescribing behavior and decision-making."...
