Lack of FDA Clarity Regarding Internet Rules Leads to Greater Pattern of Enforcement Against...
Mark Senak, author of EyeOnFDA blog, assembled a database of FDA/OPDP Warning and NOV letters spanning the years 2004-present and wrote an informative white...
DTC Not As Dead As We Thought… But Digital Ad Spending Down One-Third!
Based on early data from cegedim, it appeared that direct-to-consumer (DTC) ad spending by the pharmaceutical industry declined by 22% in 2012 compared to...
BI Launches Official Version of Syrum Facebook Game in U.S.
Remember Syrum - the social media game developed by Boehringer Ingelheim (BI)?
BI began talking about this game in early 2011, saying it will be...
Is This the Typical Mobile Health App Developer Hired by Pharma?
In testimony before the U.S. House of Representatives Energy and Commerce Committee Subcommittee on Communications & Technology, several expert witnesses alluded to "garage entrepreneurs"...
Money Talks, Social Media & Games Walk, Say Docs re: Healthy Behavior Incentives
"An offer of money is often the most persuasive argument in getting someone to do what you want. The saying can be traced back...
FDA Promises Final Mobile App Guidance by October 2013 & Sets Limits on What...
In testimony at the March 21, 2013 House Subcommittee on Oversight and Investigations regarding Health Information Technologies: Administration Perspectives on Innovation and Regulation, Christy...
FDA Urged to Take “Small Steps” in Developing Final Guidelines for Mobile Medical Apps....
In July 2011, the FDA proposed regulating mobile medical apps as medical devices (see "FDA Issues Long-Awaited Guidance - for Mobile Medical Apps").
FDA has...
Lazy IT “Nazis” Thwart iPad Use by Sales Reps
In a recent post, Rich Myer asked "how can pharma avoid the 'IT Nazis'"? Of course, he meant "Nazi" in a "good" sense, akin...
Spending on Direct-to-Consumer Advertising Takes a Nosedive
This article reviews data that supports one cause for the decrease in DTC spending not often mentioned: the shift to developing drugs for small populations of patients (so-called
Pharma is Overcoming Social Media Hurdles
This article summarizes the results of the online 'Rate Your Social Media Marketing Readiness' self-assessment tool/survey and compares results from two different time periods to determine if any progress has been made in overcoming the risks faced by pharma in using social media.
